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Submitted Conference Content

Full name

Frances Place

Job Account Manager
email frances [at] whiteoctober [dot] co [dot] uk
Skypeid francesplace.wo
Phone number 01865920707
Company White October
City (Country) Oxford, United Kingdom
Time 2h00
Type of Conference Workshop / 20 attendees
Level Everybody

User Story Mapping - A Crash Course


Frances Place is an account manager at digital agency White October based in Oxford, UK. She has a close working relationship with clients, particularly in the early phases of their projects where the focus is on product strategy and helping them define the detail and priorities of the work. With a particular interest in lean start-up methodology, Frances runs consultancy work with clients which includes user story mapping and customer discovery work, helping them to define and test their core value propositions before creating a plan for the development of their product. White October creates digital products by putting people first – discovering what customers really want, working unusually closely with clients and supporting our teams to succeed.


User story mapping is a technique for scoping and prioritising requirements for projects. This workshop is a crash course in how to do user story mapping and why you should be using it on your projects. It’ll be a hands-on, interactive session for anyone who’s interested in different ways of exploring backlogs with clients.


No prior knowledge required, although understanding of and interest in the basics of agile methodology and writing user stories is helpful.

Benefits for the attendees

Everyone should go away knowing how to begin using this technique. I recently held a sold-out, oversubscribed workshop at thebigdo.dopm.co.uk, a one-day project management conference in Oxford, UK. Feedback I had from participants was that it was an interactive, engaging session and they can't wait to try out what they've learnt.

Go to the submission page!